Brighton SEO 2016: What to watch for free, and when!
The invaluable lesson Walt Whitman taught me about blogging
I don’t know about you, but I’m pretty excited about free search marketing advice. That’s why I can’t wait for Brighton SEO, this Friday on 22nd April 2016. Brighton SEO is a twice-yearly search marketing conference based in – you guessed it – the U.K.’s quirky seaside town of Brighton. It’s organised by digital fanatic […]
What did Kanye West teach me about brand credibility this week?
Not so long ago – alright, 5 years ago, my fellow pedants – I was still up to my eyeballs studying Literature at university… BUT WAIT! Don’t switch off just yet. There is a point to this: In one seminar, we were studying the well known American poet, Walt Whitman. He’s best known for the […]
Google stops showing right hand side ads in Desktop Search Results – what does this mean for SEOs?
Answer: How not to make a complete asshat of myself and my brand on social media. A recent piece of ‘news’ really reminded me of how important it is to maintain your brand credibility – especially on social media. Because believe you me, the Twittersphere will tear you down if you make them angry. I’m […]
3 Quick Ways to Christmasify Your Website In Minutes
SEOs have had a difficult time in the past few years. From being lauded as game-changers for businesses, to practitioners of the digital dark arts, they enjoy a mixed response across the digital industry. From Hummingbird to Penguin, from Mobilegeddon to ‘The Quality Update’, they’ve hurdled more algorithm updates than the theory of relativity. But soon they’ll […]
How to choose between 1,876 digital marketing tools (BrightEdge vs Rakuten)
* Amigo, it’s officially Christmas. Have you started worring about how to ‘Christmasify’ your website yet? Right now, I bet you’re caught up in the ‘business as usual’ workload, and the ‘business improvement’ tsunami is looming large over head. You know it’s important for your readers, subscribers, brand and customers to show you’re embracing the Christmas […]
My #1 Digital Marketing Mistake…And Why It Was A Good One To Make
(Want to skip down to the BrightEdge Vs Rakuten comparison? No problem! ) In case you hadn’t noticed, there are a LOT of digital marketing tools out there at the moment. From email marketing to customer journey attribution, there’s no end of technology offering assistance. We’re not just talking hundreds here, either: as of January 2015, […]
We are all prone to a mistake every once in while – it’s a key part of being human, after all. The problem is, digital marketing is such a vast, competitive arena that even the best in our field are terrified of making digital marketing ‘mistakes’: Lose yourself a ton of eager customers by forgetting to […]