7 essential copywriting tips for beginners to kick-start your content!
How to avoid the Google pop-up penalty: an ‘all you need to know’ for inbound marketers
We all know the feeling, first thing on a Monday morning: You have a great idea for a piece of content, but no idea how to write or frame it. “I can’t write copy, aaaarrrghhh!” I hear you cry. Don’t fret – even the best copywriters in the world started from nothing. I’ve been in […]
Google pop-up penalty: Is this the death of pop-ups?
It’s here, amigos: on 10th January 2017, Google’s pop-up penalty kicked in. And already, some are reporting drops of 10 places or more in the mobile SERPs. All because of ‘intrusive interstitials’. Problem is, this includes a lot of methods of lead capture. That’s right – all that pop-up based lead capture you’re doing? It could […]
21 email marketing tips and tricks to take you from zero to hero!
Pop-ups and interstitials. Are they soon to be the new prefix to “…is dead”? And is that a good thing? It’s an issue that has divided the digital marketing community. So why are digital marketers suddenly so worried about pop-ups and interstitials? “Hi there, I’m a Google pop-up penalty” On 23rd August 2016, Google announced that […]
What are the benefits of email marketing?
Are you an email marketing zero, or are you something much, much more…? I’ve already spoken about the benefits of email marketing, but knowing about its advantages is one thing…understanding some basic email marketing tips and tricks to ace this digital specialism is another thing entirely. That’s where these 21 email marketing tips and tricks come in […]
13 uber-helpful insights from our Brighton SEO round up
Don’t believe the hype: Email marketing is not dead. You use it every single day for work, play, and sales — so why would you believe that emails are a dying form of communication, and therefore marketing? There are a huge number of benefits of email marketing, and I’m going to present just the tip of the […]
What did Kanye West teach me about brand credibility this week?
The promised Brighton SEO round up is here, amigos. Yes yes, it’s about time, I know! One month on, I’ve managed to collect my jaw from the floor, scratched my chin in deep thought a fair few times…and collated a round up of the 13 search marketing insights from Brighton SEO that I found the […]
Answer: How not to make a complete asshat of myself and my brand on social media. A recent piece of ‘news’ really reminded me of how important it is to maintain your brand credibility – especially on social media. Because believe you me, the Twittersphere will tear you down if you make them angry. I’m […]