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How to avoid the Google pop-up penalty: an ‘all you need to know’ for inbound marketers

It’s here, amigos: on 10th January 2017, Google’s pop-up penalty kicked in. And already, some are reporting drops of 10 places or more in the mobile SERPs. All because of ‘intrusive interstitials’. Problem is, this includes a lot of methods of lead capture. That’s right – all that pop-up based lead capture you’re doing? It could be seriously damaging your SEO efforts and traffic. And with mobile-first indexing on its way, you can imagine the collateral. But don’t worry! Get ready...

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