Marketing technology

How to choose between 1,876 digital marketing tools (BrightEdge vs Rakuten)

(Want to skip down to the BrightEdge Vs Rakuten comparison? No problem! ) In case you hadn’t noticed, there are a LOT of digital marketing tools out there at the moment. From email marketing to customer journey attribution, there’s no end of technology offering assistance. We’re not just talking hundreds here, either: as of January 2015, there were 1,876 vendors represented across 43 categories. 1,876. Jeez. And it’s only going to keep growing. Choice. It’s always a problem of choice....

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