Social Media

What did Kanye West teach me about brand credibility this week?

Answer: How not to make a complete asshat of myself and my brand on social media. A recent piece of ‘news’ really reminded me of how important it is to maintain your brand credibility – especially on social media. Because believe you me, the Twittersphere will tear you down if you make them angry. I’m talking, of course, about Kanye West…and his little torrenting faux pas: Day 3 pic.twitter.com/zPw0eFEFGF — KANYE WEST (@kanyewest) March 2, 2016 “West we forget…” You...

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