Email Marketing

Google pop-up penalty: Is this the death of pop-ups?

Pop-ups and interstitials. Are they soon to be the new prefix to “…is dead”? And is that a good thing? It’s an issue that has divided the digital marketing community. So why are digital marketers suddenly so worried about pop-ups and interstitials? “Hi there, I’m a Google pop-up penalty” On 23rd August 2016, Google announced that pop-ups and interstitials that effectively ‘gated’ content will be cracked down on from January 2017. Essentially, this algorithm updates means Google will penalise you for the...

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