How to avoid the Google pop-up penalty: an ‘all you need to know’ for inbound marketers
Google pop-up penalty: Is this the death of pop-ups?
It’s here, amigos: on 10th January 2017, Google’s pop-up penalty kicked in. And already, some are reporting drops of 10 places or more in the mobile SERPs. All because of ‘intrusive interstitials’. Problem is, this includes a lot of methods of lead capture. That’s right – all that pop-up based lead capture you’re doing? It could […]
21 email marketing tips and tricks to take you from zero to hero!
Pop-ups and interstitials. Are they soon to be the new prefix to “…is dead”? And is that a good thing? It’s an issue that has divided the digital marketing community. So why are digital marketers suddenly so worried about pop-ups and interstitials? “Hi there, I’m a Google pop-up penalty” On 23rd August 2016, Google announced that […]
What are the benefits of email marketing?
Are you an email marketing zero, or are you something much, much more…? I’ve already spoken about the benefits of email marketing, but knowing about its advantages is one thing…understanding some basic email marketing tips and tricks to ace this digital specialism is another thing entirely. That’s where these 21 email marketing tips and tricks come in […]
The invaluable lesson Walt Whitman taught me about blogging
Don’t believe the hype: Email marketing is not dead. You use it every single day for work, play, and sales — so why would you believe that emails are a dying form of communication, and therefore marketing? There are a huge number of benefits of email marketing, and I’m going to present just the tip of the […]
Not so long ago – alright, 5 years ago, my fellow pedants – I was still up to my eyeballs studying Literature at university… BUT WAIT! Don’t switch off just yet. There is a point to this: In one seminar, we were studying the well known American poet, Walt Whitman. He’s best known for the […]